Creators are hitting a wall. What's next?

Yo hey,

We’re done with the first week of June.
What are you cooking for the weekend?

I’ve got something wild to share.

Last night, I was on a Zoom call with a massive fitness creator — over 700K followers on X.

If you’ve been reading my last few letters, you already know what’s up.
If not, you just missed a front-row seat to something big.

Here’s the short version:

I’ve been writing about the Creator → Founder shift.
Creators are hitting a ceiling.
They’ve built an audience.
They’ve sold coaching.
They’ve posted daily for years.

Now what?

They’re tired of trading time.
They’re stuck.
They want to scale, without burning out.

This is where productizing comes in.
Not courses.
Not PDFs.
Real tools. Real systems. Real value.

The creator I spoke with last night said exactly this:

“I’ve built my brand. But I don’t know how to scale it anymore.”

That’s where I come in.

I’m not just a creator.
I’ve been a founder for 6 years.
Built 2 startups.
Quit a six-figure Product job in the Bay.
Helped founders, creators, and brands turn ideas into revenue.

Now I’m working with creators like you,
People are sitting on gold but are unsure how to build something real.

If you’re early in your journey, that’s even better.

Why battle it out alone?

Let’s jam. Let’s build.
I’ve already had 7 creators reach out this week, and we’re cooking.
Bring your idea. I’ll help you shape it into something powerful.

Hit reply. I’m listening.

— Chay | Mindsemble